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Saturday, July 25, 2009

10 Ways To Create A Popular Online Community

10 Ways To Create A Popular Online Community

An online community could be a chat room, e-mail
discussion list, discussion forum or other technologies
that allow groups of people to communicate at your
web site. When you have a popular online community
it will increase your traffic and sales. Below are ten
ways to attract people to participate in your online

1. Tell your visitors that you post a new, free offer
every day, week or month in your online community.
The free offers should be attractive to your target

2. Regularly schedule experts or famous guests to
participate in your online community. You could
design it to be a virtual class or a question/answer

3. Post testimonials on your web site from people
that have participated in your online community.
The testimonials could be about what people have
learned or liked while participating in it.

4. Don't allow blatant ads in your online communities.
If people decide to visit your online community and
see a ton of ads they most likely won't be back.

5. Post all the benefits of participating in your online
community on your web site. You could write it like
you're writing an ad for a product you're selling.

6. Submit your chat room, e-mail discussion list or
discussion board to online community directories.
You can find them by typing " the community type"
with the word "directory" in any search engine.

7. Create an e-zine just for people who participate
in your online community. Allow them to subscribe
for free. When they receive each issue, it will remind
them to come back and participate in your community.

8. You (the owner of the online community) should
participate regularly. Post information that will benefit
the other people. This will show them you care about
your online community members.

9. Have plenty of people to monitor your online
community. They could remove postings that turn
away people like profanity, spam and other off-
subject postings.

10. Your online community should contain user
friendly features, like a search option for archived
discussions, easy posting or chatting options, email
updates or digests, etc.

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Wednesday, July 22, 2009

Product Marketing for Home Based Online Businesses

Product Marketing for Home Based Online Businesses

If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.

Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.

One of the best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for "ezine directories" or "newsletter directories". Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retain the copyright. You may not think that you have the ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box at the end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out in the public quickly and will result in many hits and free product marketing.

Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not be the best idea for you. In addition, a forum will require a commitment of your time in reviewing the posts to make sure the discussions are kept within the rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made after the third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.

Additionally, you should use banners on your own web page as well as others by exchanging links. You should also list your web page with search engines. All of these will help your web page get noticed which means your products and services will get noticed and your home based business will prosper. Remember that the most important factor in product marketing online is URL marketing. You might have the best product for the best price on earth, but if nobody knows how to get to your web site it doesn't matter. Therefore, be diligent about getting your URL out there.

Finally, market your product and URL offline. This will reach a different sector of individuals and will also increase web page traffic. Make sure your URL is printed on any correspondence from your company including checks, faxes, web pages, emails, and letters, envelopes, and any promotional items like key chains, mouse pads and the like. The more people that know your URL means more traffic to your site. This in itself is the best product marketing you can receive.

Monday, July 20, 2009

10 Sizzling Ways To Improve Your Ad Copy

10 Sizzling Ways To Improve Your Ad Copy
1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers
interested as they continue to read your ad.

3. You could ask your reader questions through out
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.

4. You could highlight keywords through out your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
color, underlines, italics, etc.

5. You could bullet or indent your benefits on your
ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you
won't lose the sales from all the skimmers.

6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will standout.

7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product's value.

8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.

10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.