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Monday, December 14, 2009

How To Get Free Advertising By Giving Away Online Content

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.

There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.

You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!

If you keep producing free content over a long period of time
it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.

In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.

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Monday, November 30, 2009

10 Ways Web Site Text Can Impact Your Reader's Buying Decision‏

10 Ways Web Site Text Can Impact Your Reader's Buying Decision‏

The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.

1. Easy To Read- You want to make it easy for your
visitors to read your text. You don't want to use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-

2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.

5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.

6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.

7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books.

8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.

9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point

10 Ways To Suck Up Orders Quicker Than A Super Vacuum‏

10 Ways To Suck Up Orders Quicker Than A Super Vacuum‏
1. Increase the number of visitors that revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week.

2. Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional.

3. Avoid using scrolling marquees on your web site.
They take the attention away from your ad copy
and make your web page load slower.

4. Make your web site writing exciting to read. You
can use emotional words, descriptive adjectives,
highlight keywords with color, etc.

5. Remember to reach out and touch your visitors
offline. When your visitors give you offline contact
information use it to send them some direct mail.

6. Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.

7. Regularly check and resubmit your web site's
search engine rankings. They can drop very quickly
because of all the competition.

8. Divide your price over a period of time to make
it sound less. Offer a payment plan or show the per
day price. For example, "Only 33 cents per day!"

9. Promote your products within the content of your
web site. If you write and offer free articles tie in
a mention of the product or service you're selling.

10. Update the content on your web site regularly.
You'll want to add new content and update the old

Friday, November 13, 2009

20 Sure-Fire Ways To Get People To Link To Your Web Site

20 Sure-Fire Ways To Get People To Link To Your Web Site

1. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their
web site. Include your web site's ad and link in each
issue you publish. This may also help you increase
the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site.

6. Allow other web sites to use your discussion board
for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or
banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's
in your members only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site.

8. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra

9. Create your own award site for other web sites.
Give the winners a graphic or text link to place on their
web site when they win. This will link your web site
to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this a
huge value because consulting fees can be very

11. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the
top of the directory's home page.

13. Exchange content with other web sites. You could
trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content.

14. Allow people to download software at no charge
from your web site, if they link to your web site. The
software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, ebook
ads, etc.

16. Give away web space to people for free. Since
you are giving it away for free, request they link to
your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group
of web sites on a similar subject agreeing to link
together. To find a web ring to join type keywords
"web rings" into your search engine of choice.

18. Create an online club or association. Tell your
visitors what's included in the membership and what
it costs to join. Offer them a free membership if, in
exchange, they link to your web site.

19. Allow people to use an online service or utilities
from your web site if, in exchange, they link to your
web site. The online service could be an e-mail
account, search engine submission, web page design,
copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The
ebook should be related to your target audience.
Allow them to give the e-book to their own web site
visitors by linking directly to your web site.
Today's Recommendation:

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Sunday, October 25, 2009

10 Ways To Propel Visitors To Your Order Page‏

10 Ways To Propel Visitors To Your Order Page‏
. Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and
"you're" a lot in your ad copy.

2. Visit business discussion boards regularly. You
could discover helpful advice, online resources and
give your own two cents worth.

3. Gain free advertising by listing your business info
in your chat room profile. Most chat rooms allow
this, but check their rules to be sure.

4. Let people know about your affiliate program.
Submit it to numerous affiliate program directories,
announce it in your e-zine, put it in your sig file, etc.

5. Tell your visitors exactly what you want them to
do at your web site. You may want them to order
products, subscribe to your ezine, etc.

6. Focus your site on your visitor's desires, not on
yourself. They want to know what's in it for them,
not that you won an award for your business.

7. Try not to get caught up in loading your site with
technological gizmos and gadgets. Concentrate on
your words, they will do the actual selling.

8. Create your own ad copy; don't copy the basic
run of the mill ad copy. Don't be afraid of trying
something different to increase your sales.

9. Change you ads regularly. Your prospects can
get bored seeing the same ad all the time. They
usually see the ad 7 times before they actually buy.

10. Lower your negative word of mouth marketing.
You'll always have customers that are dissatisfied.
Try to please them as much as possible.

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You will have access to a library of great marketing materials and resources. Early to Rise also provides you with high-end creatives like sample landing pages, email letters, page peels and banner graphics that have been tested and have been tagged as 'proven' winners.

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Tuesday, October 13, 2009

10 Psychological Desires To Insert Into Your Ad

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change
of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your
prospects easy ordering instructions, easy product
instructions, etc.

3. Most people want to feel secure and safe. Tell
your prospects that you have secure ordering and a
privacy policy.

4. Most people want to receive compliments for
their achievements. Give your prospects plenty of
compliments for them considering your product.

5. Most people are curious about things that could
affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.

6. Most people want to invest in their future. Tell
your prospects to "invest in your product" instead
of "buy our product".

7. Most people want the latest and newest things
in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.

8. Most people want to solve their problems. Tell
your prospects what problems they have and how
your product can solve them.

9. Most people want to make the people around
them happy. Tell your prospects how happy their
friends or family will be if they buy your product.

10. Most people want to get over obstacles so they
can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.

Thursday, September 24, 2009

5 New And Lesser-Known Online Business Ideas

5 New And Lesser-Known Online Business Ideas

1. Ask people to find a hidden link in your ad copy. If they
find the hidden link tell them they will get a prize or freebie
by clicking on it. This will increase the chance that they will
buy your product or service because they will read your
whole ad copy.

2. Start a members only web site. Tell visitors what's in your
members only site and what it costs to get access. Offer them
a free membership, if, in exchange they link to your web site,
post your banner on their home page or agree to advertise
your web site in their e-zine for a set period of time. Usually
they will agree to the free advertising to save money. This is
a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on
the number of postings made by any one person. You could
give away a free product or service to any person that posts ten
or more messages on your discussion in a month. It could be a
free e-book, report, e-mail consulting etc. Just keep track of
everyone's postings each month. This could also work for e-mail
discussion lists.

4. Give your visitors an instant article directory. Tell your
visitors they can instantly add a free article directory to
their web site by linking to yours. Just place your ad or banner
ad on top of the article directory for your main product or
service. All those links can add up to a large amount of traffic
for your web site.

5. There a millions of web sites on the internet. Instead of
marketing your web site as a web site. Market it as a free web
book. Design your web site with a title page, table of contents,
chapters, etc. Just place your ad or banner for your product or
service on the top of each web page.

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Wednesday, September 9, 2009

10 Ways To Make Your Ad Command Attention

10 Ways To Make Your Ad Command Attention

1. Place colorful graphs, pie charts and other charts
in your ad copy. Use charts that will grab a persons
eye and also support your product claims.

2. Highlight buying incentives like free bonuses and
money back guarantees. You could place them in
boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining
and color to highlight the important words.

5. Place attention grabbing pictures above and within
your ad copy. A powerful technique is to use before
and after pictures of people using your product.

6. Use a headline that catches the attention of your
target audience. One of the most effective ways is
to use a free offer as your headline.

7. Make your ad's keywords and phrases standout
by enlarging the text. This technique works wonders
with headlines and sub headlines.

8. Make your products list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and
to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe
your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

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10 Ways To Keep Visitors At Your Site Longer

10 Ways To Keep Visitors At Your Site Longer

The more time people spend at your web site, the
more time you'll have to persuade them to buy your
product or service. Below are ten powerful ways to
keep visitors at your web site longer.

1. Provide your web site visitors with content they
can't read anywhere else. People will stay longer at
your web site to read the original content.

2. Remind your web site visitors they can print out
your content. They may browse around your online
store while it's printing.

3. Offer your web site visitors a freebie if they take
the time to fill out your online survey. They'll be at
the site longer and might buy something afterwards.

4. Offer your visitors free software that they can
download right from your web site. While they are
waiting they might read your ad.

5. Provide a huge online directory of information
that your visitors could search. The directory must
contain information your visitors would want.

6. Make sure all your web pages load fast or your
visitors will leave fast. Time is precious; they won't
waste it waiting for your site to load.

7. Tell your visitors what's offered at your web site
at the very beginning. If people are confused about
what's being offered they may leave too early.

8. Publish your web site professionally. People will
get turned off and leave if they see a lot of spelling
and grammar mistakes.

9. Make your site text easy to read. Most people
won't strain their eyes trying to read text that is too
small, light or bright.

10. Use headlines and sub headlines all over your
your web site that will grab visitors attention. It will
attract them to explore your web site longer.

Today's Recommendation:

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Tuesday, September 1, 2009

10 Ways To Promote Your Web Site While Doing Non Business Tasks

10 Ways To Promote Your Web Site While Doing Non Business Tasks

1. Have a bumper sticker printed up with your web
site address and other business information. Place it
on the bumper of your car. People will see it when
you're driving.

2. Have some t-shirts made with your web site
address and other business information. Your family
or friends could wear them almost anywhere.

3. Have some ball caps made with your web site
address and other business information. Wear them
to keep the sun out of your eyes and promote your
business at the same time.

4. Have some business cards printed up with your
web site address and other business information.
Pass them out to people you meet or that might be
interested in your business.

5. Have a magnetic sign made with your web site
address and other business information. Place it on
your car door or roof when you are traveling.

6. Have some flyers printed out with your web site
address and other business information. Keep a few
with you to hang on bulletin boards you see.

7. Have some jackets printed with your web site
address and other business information. Give
them away to family and friends. When it's too cold
for t-shirts, you can wear jackets.

8. Have some duffle bags made with your web site
address and other business information. Give them
to family and friends as gifts or use them when you

9. Have some pens imprinted with your web site
address and other business information. When you
are done filling out your check or signing receipts
leave it there for the next person to use or keep.

10. Have some mugs imprinted with your web site
address and other business information. Use them
when you have company or give them away to
friends and family as gifts.

Today's Recommendation:
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Wednesday, August 19, 2009

10 Ways To Increase Your Traffic And Sales By Giving Away Software

10 Ways To Increase Your Traffic And Sales By Giving Away Software

1. Gain free advertising by submitting your softwareto freebie and freeware/shareware web sites. Thiswill increase the number of visitors to your web site.
2. If you created the free software yourself, you willbecome known as an expert. This will gain people'strust and they will buy your main product faster.

3. Offer your software as an extra free bonus to thepeople that buy one of your main products. Peoplebuy products quicker with free bonuses included.
4. Publish your free software on disk or CD-Romthen include it with your direct mail packages. Thiscan increase the amount of orders you'll receive.
5. Build your opt-in e-mail list fast by asking yourvisitors to give you their contact information beforethey can download your software.
6. People love to get free stuff. They will visit yourweb site to download the free software. Make surethe software is attractive to your target audience.
7. Tell people they can download your software atno-cost if they link to your web site. This strategywill multiply your advertising all over the internet.
8. You will gain valuable referrals from people thattell others about the free software you give away.Word of mouth advertising can be very powerful.
9. Increase your e-zine's subscriber base by givingaway software to people that subscribe to youre-zine. This'll give them an incentive to subscribe.
10. Give away software to your current customersas a way of letting them know you appreciate theirbusiness. This'll create loyalty and repeat sales.

My Today's Recommandation:
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Remember, Affiliate Classroom 2.0 has everything you need…
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Saturday, August 15, 2009

10 Ways To Catapult Your Sales‏

10 Ways To Catapult Your Sales‏

1. Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements.

2. Outsource part of your workload to save time
and money. You can spend more of your time and
money promoting your business.

3. Include a signature file on all the e-mails you send
out. Provide your business name, phone number,
e-mail and web address,etc.

4. Use pictures or graphics on your web site that
support the product you're selling. They could give
your visitors a clearer vision of your product.

5. Create a friendly, long term relationship with all
your customers. Practice good customer service
and follow-up with them on a regular basis.

6. Create strategic alliances with other web sites.
You could exchange banner ads, sell each other's
products as backend products, cross promote, etc.

7. Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after-
sale services or an affiliate program.

8. Give customers a discount on their total order
to increase sales. You could give them a discount
for ordering over a set dollar or product amount.

9. Allow your visitors to reprint the content on your
web site. Just ask them in exchange to include your
resource box and a link to your site.

10. Provide a free contest or sweepstakes at your
web site. It's a fact, people like to win things. If you
can fulfill that need, people will visit.

My Today's Recommendation:
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Monday, August 10, 2009

10 Ways To Get New Product Ideas‏

10 Ways To Get New Product Ideas‏

1. Solve an existing problem for people. There are
thousands of problems in the world. Create a product
that can provide a solution to one of those problems.

2. Find out what's the current hot trend. You can find
out what the new trends are by watching TV, reading
magazines and surfing the net. Just create a product
that's related to the current hot trend.

3. Improve a product that is already on the market.
You see products at home, in ads, at stores etc. Just
take a product that's already out there and improve it.

4. Create a new niche for a current product. You can
set yourself apart from your competition by creating a
niche. Your product could be faster, bigger, smaller,
or quicker than you competitor's product.

5. Add on to an existing product. You could package
your current product with other related products. For
example, you could package a football with a team
jersey and football cards.

6. Reincarnate an older product. Maybe you have a
book that's out of print and is no longer being sold.
You could change the title, design a new front cover,
and bring some of the old content up to date.

7. Ask your current customers. You could contact
some of your existing customers by phone or e-mail
and ask them what kind of new products they would
like to see on the market.

8. Combine two or more products together to create
a new one. For example, you could take a brief case
and add a thermos compartment inside to keep a
drink hot or cold.

9. Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market.

10. You could create a new market for your existing
product. For example, if you're selling plastic bottles
to a pop company, you could turn around and sell
those bottles to a fruit drink company.

Friday, August 7, 2009

10 Ways To Erupt Your Sales Like A Volcano‏

10 Ways To Erupt Your Sales Like A Volcano‏

1. Save time and money using ad submitters. You
will reach a larger part of your target audience far
more quickly than by manually submitting your ad.

2. Create a good first impression. You will not be
able to sell very many products if your visitors think
your web site looks unprofessional.

3. Stop procrastinating and start finishing all your
business tasks. Do one at a time. Do not get caught
up thinking that you can never get them all done.

4. Develop a relationship with all your visitors and
customers. Tell them how much you appreciate
them visiting your web site or buying your product.

5. Hire a business coach to help improve yourself
and business. They could help increase your sales,
motivate you, balance your workload, etc.

6. Stay away from being too comfortable with your
income or life. You should always be making new
goals for yourself and developing new sales ideas.

7. Stay away from becoming a workaholic. Your
mind needs time away from your business life. This
will help your brain think clearly while working.

8. Create and follow short/long term goals for your
business. The short goals can create early success
and the long term goals can create future success.

9. Look for different ways to prove your business
and products to your audience. You could collect
testimonials, hold surveys, do scientific tests, etc.

10. Try new business ideas and strategies. Do not
be afraid of changing what you're doing. You could
try out technology, advertising, marketing, etc.

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Wednesday, August 5, 2009

10 Ways To Amplify Your Orders‏

10 Ways To Amplify Your Orders‏

1. Think of ways to get your site or business on the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc.

2. Hold a contest on your web site. Give other web
sites the option of offering it to their visitors. This'll
multiply your advertising all over the internet.

3. Tell your potential customers that your ordering
system is highly secure. Also, reassure them that
you take every effort to protect them.

4. Carry business cards with you wherever you go.
Have your web address printed on them. You can
hand them out to anyone you meet.

5. Contact national radio stations to ask them if they
are looking for guest speakers. Tell them your area
of expertise; maybe they'll book you for a show.

6. Join clubs related to your area of business. You
could trade leads with other businesses. Learn new
ways to run your business and sell your products.

7. Think of a domain name for your web site that's
easy to remember. If you can't find a good one left,
use your actual birth name.

8. Position your web site at the top of pay-per-click
search engines. You will only pay your set amount
for each clickthrough you get to your web site.

9. Allow your visitors or customers to increase your
traffic or sales. Ask them how you can improve your
business, web site or product.

10. Team-up with other e-zines that have the same
target audience. Combine subscriber bases and then
publish one e-zine together to increase subscribers.

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Tuesday, July 28, 2009

10 Amazing Ways To Jump Start Your Sales

10 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.

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Saturday, July 25, 2009

10 Ways To Create A Popular Online Community

10 Ways To Create A Popular Online Community

An online community could be a chat room, e-mail
discussion list, discussion forum or other technologies
that allow groups of people to communicate at your
web site. When you have a popular online community
it will increase your traffic and sales. Below are ten
ways to attract people to participate in your online

1. Tell your visitors that you post a new, free offer
every day, week or month in your online community.
The free offers should be attractive to your target

2. Regularly schedule experts or famous guests to
participate in your online community. You could
design it to be a virtual class or a question/answer

3. Post testimonials on your web site from people
that have participated in your online community.
The testimonials could be about what people have
learned or liked while participating in it.

4. Don't allow blatant ads in your online communities.
If people decide to visit your online community and
see a ton of ads they most likely won't be back.

5. Post all the benefits of participating in your online
community on your web site. You could write it like
you're writing an ad for a product you're selling.

6. Submit your chat room, e-mail discussion list or
discussion board to online community directories.
You can find them by typing " the community type"
with the word "directory" in any search engine.

7. Create an e-zine just for people who participate
in your online community. Allow them to subscribe
for free. When they receive each issue, it will remind
them to come back and participate in your community.

8. You (the owner of the online community) should
participate regularly. Post information that will benefit
the other people. This will show them you care about
your online community members.

9. Have plenty of people to monitor your online
community. They could remove postings that turn
away people like profanity, spam and other off-
subject postings.

10. Your online community should contain user
friendly features, like a search option for archived
discussions, easy posting or chatting options, email
updates or digests, etc.

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Wednesday, July 22, 2009

Product Marketing for Home Based Online Businesses

Product Marketing for Home Based Online Businesses

If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.

Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.

One of the best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for "ezine directories" or "newsletter directories". Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retain the copyright. You may not think that you have the ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box at the end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out in the public quickly and will result in many hits and free product marketing.

Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not be the best idea for you. In addition, a forum will require a commitment of your time in reviewing the posts to make sure the discussions are kept within the rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made after the third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.

Additionally, you should use banners on your own web page as well as others by exchanging links. You should also list your web page with search engines. All of these will help your web page get noticed which means your products and services will get noticed and your home based business will prosper. Remember that the most important factor in product marketing online is URL marketing. You might have the best product for the best price on earth, but if nobody knows how to get to your web site it doesn't matter. Therefore, be diligent about getting your URL out there.

Finally, market your product and URL offline. This will reach a different sector of individuals and will also increase web page traffic. Make sure your URL is printed on any correspondence from your company including checks, faxes, web pages, emails, and letters, envelopes, and any promotional items like key chains, mouse pads and the like. The more people that know your URL means more traffic to your site. This in itself is the best product marketing you can receive.

Monday, July 20, 2009

10 Sizzling Ways To Improve Your Ad Copy

10 Sizzling Ways To Improve Your Ad Copy
1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers
interested as they continue to read your ad.

3. You could ask your reader questions through out
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.

4. You could highlight keywords through out your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
color, underlines, italics, etc.

5. You could bullet or indent your benefits on your
ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you
won't lose the sales from all the skimmers.

6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will standout.

7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product's value.

8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.

10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.

Sunday, July 12, 2009

10 Sure-Fire Phrases That Will Increase Your Traffic

10 Sure-Fire Phrases That Will Increase Your Traffic

1 "Bookmark This Web Site Now" Tell your visitors to
bookmark your web site. They may see your web site
listed in their bookmarks and visit again. You should
also give then a good reason to bookmark your site.
For example tell them you add new content everyday.

2 "Subscribe To Our Free E-zine" Tell your visitors to
subscribe to your e-zine. When they subscribe you'll
capture their e-mail address. Every time they read
your e-zine, it will remind them to return to your site.

3. "Participate On Our Discussion Board" Ask your
visitors to participate on your online discussion board.
By participating they will meet other people. By
meeting other people, they will revisit your web site
on a regular basis to stay in contact with them.

4. "Sign Our Guestbook" Ask your visitors to sign your
guest book. When people sign your guestbook you may
get valuable feedback or constructive criticism on how
to improve your web site. This may help you increase
traffic to your web site.

5. "Use Our Free Content On Your Site Or In Your
E-zine" Allow your visitors to use your articles on
their own web site or in their e-zine. Just ask them to
include your resource box. This will spread your
advertising all over the internet.

6. "Refer This/Our Web Site To A Friend" Ask your
visitors to refer your web site to a friend(s). They may
know someone that would benefit from visiting your
web site.

7. "Fill Out Our Online Survey" Ask visitors to fill out
your online survey or questionnaire. You could use it
to get valuable feedback on ways to improve your web
site to increase traffic.

8. "Enter Our Contests" Ask your visitors to enter your
online contest or sweepstakes. People love to win stuff,
and they will visit your web site to try.

9. "Give Away Our Freebie To Your Visitors" Allow
your visitors to give away your online freebies to people
that visit your web site. Include your ad on the freebie
and those freebies will multiply your traffic.

10 "Join Our Affiliate Program" Allow your visitors to
make money selling your products or services. This
will increase your traffic because they will link to your
web site.

Thursday, July 9, 2009

10 Sure-Fire Ways To Intensify Your Sales‏

10 Sure-Fire Ways To Intensify Your Sales‏

1. Team-up with your weaker competitors to beat
your stronger competitors. You can create win/win
joint venture and cross promotion deals with them.

2. Design your site so it will be worth bookmarking.
Your visitors will bookmark your web site if it's full
of free original content like articles, ebooks, etc.

3. Offer your customers back-end products. It is
easier to sell to existing customers. If you do not
have a back-end product, join an affiliate program.

4. Increase the perceived value of your product.
You could offer an affiliate program, give away free
bonuses or use famous endorsements on your ad.

5. Remind your visitors to promote your web site.
Use phrases like; "Refer This Our Web Site To A
Friend" or "Link To Our Web Site"

6. Make your testimonials more powerful. You can
include pictures, hand written signatures and contact
information with each testimonial.

7. Up-sell to all your customers. You could sell add-
on products, deluxe products, extra parts, related
products, add-on services, etc.

8. Place your ad in targeted e-zines. Ask the owner
if you could place your ad in a higher position in
exchange for a percentage of the ad's profits.

9. Use permission marketing to increase your sales.
You simply ask people to sign-up to your e-mailing
list. They'll already be interested in messages or ads.

10. Provide a privacy statement and all your contact
information on every page of your web site. This'll
persuade your visitors and prospects to trust you.

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Wednesday, July 8, 2009


Tuesday, July 7, 2009

10 Sizzling Ways To Ignite Your Profits

10 Sizzling Ways To Ignite Your Profits

1. Create a memorable logo and slogan to brand
your business on the internet. When they see your
slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by
creating free bonuses for other business' products.
You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic
products like ebooks, software, subscription sites,
etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your product
or service to attract other target audiences. This
may mean redesigning or adding on to it.

5. Test the prices of your product or service. You
may increase the perceived value by raising your
price and a lower price may decrease your sales.

6. Use your product's features to support all of your
benefits. Just because benefits are more important,
don't forget to list the features.

7. Market yourself or business as an expert. Most
people have been told throughout their life to trust
and respect the authoritative figures in society.

8. Train yourself and your employees to be polite
to all your customers, even if they're shouting Solve
their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they
first visit your web site. Don't make the first thing
they see at the top of your home page a banner ad.

10. Join online business associations. Most will give
you a membership graphic to put on your web site
which will give your business extra credibility.

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Friday, July 3, 2009

10 Strategic Ways To Maximize Your Profits

10 Strategic Ways To Maximize Your Profits

1. Tell people the point or focus of your web site.
Explain to them what things they can do or which
goals they can accomplish while visiting your site.

2. Make your visitors feel comfortable at your web
site. Give them your main business address, your
visitors may not trust you if you're using a P.O. box.

3. Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
an extra convenience without having to contact you.

4. Buy advertising space on discussion board web
sites. They are usually arranged by subject; that
makes them highly targeted.

5. Start a free e-mail newsletter to create your own
opt in list. Create a title that grabs readers attention.
Submit it to free e-zine directories on the internet.

6. Record all your new promotion ideas into an idea
journal, good or bad. Sometimes you can combine
ideas to create new ones to increase your sales.

7. Convert your web site and free e-mail newsletter
into different languages. This will increase your over-
all target market.

8. Make your classified ads stand out in a crowd.
Use all capitol letters in the headline, divide letters
with extra spaces, add in text symbols, etc.

9. Remember your customer is always right, even
if they are not. Resolve all conflicts quickly and
painlessly. They are the lifeblood of your business.

10. Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.

Monday, June 29, 2009

10 Shocking Ways To Super-Charge Your Sales

10 Shocking Ways To Super-Charge Your Sales

1. Test different web site color themes to see which
combination will sell your product better. You can
also test the size and style of your web site text.

2. Promise your readers an end result or outcome
in your ad. You must give them a solid guarantee
that your product will solve their problem.

3. Never assume people believe the information in
your ad copy. You need to back-up all your claims
with indisputable evidence.

4. Give your customers free shipping. If you can't
afford that, you can give free shipping to customers
that buy over a certain dollar amount to raise profits.

5. Test your web site regularly for ordering glitches,
bad links, broken graphics, etc. Those types of
errors will make your business look unprofessional.

6. Use free advertising as much as possible. Test a
wide variety of free advertising options like banner
and link exchanges, classifieds, newsgroups, etc.

7. Build credibility for your business by publishing
an e-zine and writing articles. Your customers and
prospects will see you as an expert and trust you.

8. Answer all your e-mail messages as quickly as
possible. Nothing will loose a sale quicker than not
responding to a prospect in time.

9. Build a professional looking web site even if you
have a small budget. You could use free graphics,
designs, list servers, and other tools offered online.

10. Enter to win awards for your web site. When
you display the award graphics on your web site
it will increase your credibility and professionalism.

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Wednesday, June 24, 2009

10 Resourceful Things You Can Do With A Product That Doesn't Sell

1. Sell the reprint/reproduction rights to the product.
You could make money selling other people the rights
to reproduce and sell the product. People are always
looking for new products to sell.

2. Giveaway the product for free from your web site.
Just because it won't sell doesn't mean people won't
visit your web site to get it for free. They may see
another product you sell and buy that one.

3. Try auctioning off the product at an online auction.
You may make part of your investment back. If you're
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a higher
price than the product is worth.

4. Use the product as a free bonus for another product
you sell. This will increase the perceived value of the
product you're selling. People will feel they're receiving
more for less.

5. Contact businesses with the same target market and
see if they would be interested in using your product as
a free bonus for their product. You could place your ad
on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as
a promotional product. Businesses are always looking
for products they can giveaway to their customers with
their advertising on the product. You could make part
of your investment back.

7. Barter your product to other businesses for things
you need for your own business. You could trade for
their products or services. This will save you money
and help make up for your profit loss.

8. You could create an online contest so people could
win your product. This will attract traffic to your web
site. You also could get free advertising by listing it on
online contest directories.

9. If you decide to giveaway the product for free, allow
other people to giveaway the product for free. Place
your web site ad on the product. This will spread your
advertising and attract even more people to your site.

10. Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them together
as a package deal and split the profits. You may have
better results selling your product this way.

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Tuesday, June 23, 2009

Email Marketing Solution For Your Flourishing Business

Marketing thru emails can be a tough job for online marketers who do not have much knowledge on the technical aspects of the internet. Somehow, it would require you to have a good stored knowledge on how to do mail marketing by yourself. The advantages of email marketing can be very vast especially when you are able to maximize its potentials to benefit your own business. If you think you lack the skills to effectively do promotion and selling thru emails, search for an effective email marketing solution that will cover up for your weakness. This weakness of yours should not be an impediment to your success.

There will always be ways on how to make up for them. Do your research well. With the right tool to support you, you would eventually increase opt-in subscribers for your newsletters or emails. Most webmasters share the same dilemma on how to make their site’s visitors sign up for their opt-in subscriber form. Most visitors would oftentimes keep on hopping from one site to another. Thus, webmasters had to think of creative ways on how to keep these visitors from clicking another web site without leaving their details. This is an inevitable fact. Internet users are most likely to get distracted when they are surfing the net.

So, it is important that when they are in your page, you are able to make them stay and perhaps fill-out your subscribers’ form. Getting their email addresses is one way of moving closer to them. The most recommended email marketing solution these days is an autoresponder. According to webmasters, having an autoresponder is a must if you are serious about succeeding in email marketing. Since list building is very important for any online marketer who does promotion thru emails, you would eventually need an email marketing solution. Having a good number of people on your list can give you a better edge at making more sales.

With the number of subscribers on your list, you need an email marketing solution to help you manage these people. Doing all the tasks manually can be tiresome plus the fact that you may not be able to attend to all of them efficiently. It would be better that you have a tool to help you produce broadcasts and newsletters to expand your business more. It is important that you only invest in reliable email auto responders that will surely give you back your money’s worth. These tools don’t usually require one to be a computer genius. Any online marketer can easily navigate and follow the instructions without many complications.

Look for a cheap email marketing solution that can provide you with quality services at reasonable rates. These tools now come in handy so marketers can really maximize its full potentials. So, if you are seriously considering succeeding in email marketing and list building, don’t hesitate to try out automated tools that are guaranteed to speed up the delivery of quality services to your prospective customers. With the current advance technology we have, there is no excuse for you to be short in on-time sending of information and updates to your customers. Discover the value and benefits of having a well-nurtured relationship with the aid of a good email marketing solution.
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Saturday, June 20, 2009

Video Marketing

Viral marketing (and advertising) is a powerful technique that makes good use of social networks to increase brand awareness. Understanding the important role that video marketing plays in promoting your business online will make a huge difference in the success of your marketing efforts.

The theory of viral marketing is simple; if you have a compelling, true story, a friend will tell a friend, will tell a friend, will tell a friend and so on. Also referred to as word of mouth marketing, the livelihood of this extraordinary form of marketing thrives on people talking to each other about you, your service, and your product. Viral marketing can make or break your reputation on the Internet. With the influx of [good and bad] information on the Internet, whether solicited or not, your story has to capture the attention of your audience and be proven to be true and supportive of ethical Internet practices.

The behavioral characteristics of word of mouth marketing is well known; a satisfied customer will tell an average of three people about a product, service or experience; an unsatisfied customer will tell about a dozen.

Viral marketing and word of mouth marketing are the foundation for social networks; networks of people interacting with other people in social activities, for the innate purpose of sharing information, services and ideas.

Its human nature to talk; to capture this market share, you need to make sure people are talking about you and what they have to say is nothing but positive!

Viral Marketing Using Video

Social networks have made Internet marketing quite competitive, which has forced marketers into video production. Words can relay a message, but a professional, compelling video is worth a thousand words.

comScore, a leader in measuring the digital world, released data in May of 2008, indicating that U.S. Internet users viewed 11.5 billion online videos from February to March 2008; comScore further reported a 64% gain from the previous year.

In the same study, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

Video marketing has become quite adaptable to today s online marketing techniques; from traditional online video advertisements [commercials], to interactive Flash (SWF or FLA) messages, online learning (e-learning), to brandable software, and even messages to mobile devices, video composition done right can spark quite a bit of word of mouth enthusiasm and can create high social networking potential. With this much technology at our fingertips, why wouldn t you choose to promote your business with video?

Let s face it; online video marketing is undeniably the best way to get your message out to the millions with just click of your mouse. As bandwidth and Internet access get higher and faster, online video broadcasting will soon become the first and foremost form of communication.

Google s Algorithm Update

Generating more visual excitement about your product or service is great, but spreading your message via video stream on the Internet has other benefits as well. Google is constantly updating their algorithms to make search functionality more consistent with what Internet users are looking for. With the most recent changes in Google s algorithms, its now easier for the Googlebots to crawl videos, and online marketers can take full advantage of keyword search technologies for their videos as well.

In July of 2008 Google announced they improved their handling of Flash files in search results; they say they now have a better ability to index textual content in SWF files of all kinds, including buttons, gadgets and so on. Improved techniques also include simple JavaScript as well.

Google teamed up with Adobe to develop an algorithm that explores Flash files, in just the same way that a person would, by clicking buttons, entering input, and so on. Their algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed.

In addition to finding text, Google says they are also able to find URLs to feed them to their crawling pipeline. Apparently, all with a little help from Flash-maker, Adobe.
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Monday, June 15, 2009

Low-Cost Marketing Tactics To Attract More Clients

I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don’t get me wrong, it’s important for businesses to keep an eye on their bottom line. But the “We’re just going to take a break for a while” or “Let’s lay low until people are spending again” is a direct route to going out of business – fast.

Here’s an interesting tidbit: companies that didn’t abandon their marketing strategies during the Great Depression moved their way up to #1 in their industries while their competition faltered. Once World War II began and the economy began to stabilize again, those companies remained in the #1 slot and many are still leaders today. Both Kellogg and Procter & Gamble believed that marketing - communicating with and engaging their customers – was a top priority, especially in a down economy. In fact, Procter & Gamble decided to sponsor the first radio soap opera, a radical move on their part at the time, to help keep their brand name out there.

In times like these, a business’ success – or failure – depends upon staying in front of your target market and appearing to be a leader in your field. You have before you a tremendous opportunity to survive and thrive through smart marketing tactics. Now is not the time to be a wallflower. By showing strength and being visible when others are focused on doom and gloom, you will continue to attract clients and instill faith in your followers. Take this opportunity to stand out and build trust and confidence in you and your brand.

Here are seven ways you can stay visible and attract more clients using smart marketing tactics without breaking the bank:

1. Use your email signature to offer something of value – Create something that you will give away for free – an e-book, CD, white paper, checklist etc. – anything that would be helpful to your potential clients. At the end of your email signature, direct people to your website where they can sign up for your offering at no charge. You can also use this space to advertise a special promotion or even a tip of the week.

2. Don’t forget the prime real estate on the back of your business card – You can ask questions that tap into the immediate needs of your potential clients. For example, on the back of my business card I ask, “Would you like to build a powerful personal brand that attracts more clients?” and “Do you want to build more buzz for your products and services?” You can also direct potential clients to your free offering (often referred to as your “pink spoon”) on your website or to your blog for more information.

3. Use social media platforms to connect with others – This is not the medium to hard-sell your product or services to others. You can use platforms such as Twitter and Facebook to update others, share resources, offer information of value and educate your friends and followers about your industry. Social media is about engaging and connecting, not selling. Build your following and become someone that others want to hear from. Create a Facebook fan page for your company and let others connect and network through you. Some of the strongest brands initiate the conversation, they don’t dominate it.

4. Create a robust online media room – Make sure that you have a media page on your website where the press can easily access information about you and your company. Just a few of the things you can include are a bio, headshot, lifestyle images, FAQ’s, audio, video, signature talks and past press coverage. Consider using a service such as or to put a press release on the web each month to attract media and consumer attention. Make friends with the media. Pick five outlets you would like to be covered in and research contacts. Once you have the right contacts, start pitching (see my article on how to pitch the media on our blog at Nothing creates instant credibility faster than a great article in a media outlet.

5. Invite five clients to lunch – Take each client to lunch or coffee individually and ask them the following three questions – in order:

What is it that you like about doing business with me?

How can I improve upon my service to you?

You are one of my ideal clients. My goal this year is to work with more people exactly like you. Do you know of any people like you that you could make an introduction for me?

6. Stay positive – Now is not the time to crawl under a rock and commiserate with the other naysayers. Be confident, be visible and be a beacon of light wherever you go. If you are at a cocktail party and the conversation takes a nosedive due south, have a handful of positive stories up your sleeve to veer the topic in a different direction. If that doesn’t work, ask her where she got her fabulous earrings. If all else fails, move on. Life is way too short to hang out with the doom n’gloomers.

7. BE your Brand – Your personal brand is the sum of your actions, communications, offerings and interactions. You must create an image of value and deliver on that unique value. What is it that makes you different, special and valuable to your clients? Focus on your unique attributes in everything you do – your strengths, skills, values, and passions. You are your own 24/7 billboard – a walking, talking, living ad campaign. Every day, in everything you do, you tell the world about your brand. Brand yourself successfully and you will develop strong, enduring relationships with your clients.
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The Best Way to Earn Extra Money From Home

The internet has allowed many to earn extra money from the comfort of their own home. And with the internet developing at a lighting fast speed, money making opportunities
are sprouting out everywhere. There are so many different ways to earn extra money online that you might even be confused by where you should start.

Amongst all the different ways to make or earn extra money from home, one of the best ways to start is affiliate marketing. Affiliate marketing is about marketing someone else's product or service and when a sale is successfully made through your marketing effort, you get paid a commission.

This great way to earn extra money from home has allowed many people to earn more than a comfortable living and a good handful of them wealthy. And besides that, here are a few more reasons why affiliate marketing is one of the best ways to earn extra money from home.

Quick Way To Start Earning Money Online

Affiliate marketing is probably one of the quickest and easiest ways to start earning good money online. All you need to start is a product to promote, get a website up and running and start marketing
and making money.

The process of finding a product to setting up a website will not take more than a week even if you are not very tech savvy. For more information on how to start being an affiliate marketer, go check out my blog from the link below.

Low Start Up Cost

Affiliate marketing requires very little start up cost because most of the tools that you need to get started comes free. If you are low on cash flow or simply don't wish to spend too much to start a new source of income, this is a perfect choice for you.

Enormous Earning Potential

The earning potential of affiliate marketing can be huge. The sky is the limit when it comes to how much you can earn through affiliate marketing and it could exceed your wildest dream. If you stick to affiliate marketing long enough, you would not just be earning extra money online from home. You could possibly even replace your main source of income and ultimately be your own boss and running your own affiliate business.

To sum it up, affiliate marketing is one of the best ways to earn extra money from home. For best affiliate business, go check out my website from the link below.

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