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Saturday, June 20, 2009

Video Marketing

Viral marketing (and advertising) is a powerful technique that makes good use of social networks to increase brand awareness. Understanding the important role that video marketing plays in promoting your business online will make a huge difference in the success of your marketing efforts.

The theory of viral marketing is simple; if you have a compelling, true story, a friend will tell a friend, will tell a friend, will tell a friend and so on. Also referred to as word of mouth marketing, the livelihood of this extraordinary form of marketing thrives on people talking to each other about you, your service, and your product. Viral marketing can make or break your reputation on the Internet. With the influx of [good and bad] information on the Internet, whether solicited or not, your story has to capture the attention of your audience and be proven to be true and supportive of ethical Internet practices.

The behavioral characteristics of word of mouth marketing is well known; a satisfied customer will tell an average of three people about a product, service or experience; an unsatisfied customer will tell about a dozen.

Viral marketing and word of mouth marketing are the foundation for social networks; networks of people interacting with other people in social activities, for the innate purpose of sharing information, services and ideas.

Its human nature to talk; to capture this market share, you need to make sure people are talking about you and what they have to say is nothing but positive!

Viral Marketing Using Video

Social networks have made Internet marketing quite competitive, which has forced marketers into video production. Words can relay a message, but a professional, compelling video is worth a thousand words.

comScore, a leader in measuring the digital world, released data in May of 2008, indicating that U.S. Internet users viewed 11.5 billion online videos from February to March 2008; comScore further reported a 64% gain from the previous year.

In the same study, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

Video marketing has become quite adaptable to today s online marketing techniques; from traditional online video advertisements [commercials], to interactive Flash (SWF or FLA) messages, online learning (e-learning), to brandable software, and even messages to mobile devices, video composition done right can spark quite a bit of word of mouth enthusiasm and can create high social networking potential. With this much technology at our fingertips, why wouldn t you choose to promote your business with video?

Let s face it; online video marketing is undeniably the best way to get your message out to the millions with just click of your mouse. As bandwidth and Internet access get higher and faster, online video broadcasting will soon become the first and foremost form of communication.

Google s Algorithm Update

Generating more visual excitement about your product or service is great, but spreading your message via video stream on the Internet has other benefits as well. Google is constantly updating their algorithms to make search functionality more consistent with what Internet users are looking for. With the most recent changes in Google s algorithms, its now easier for the Googlebots to crawl videos, and online marketers can take full advantage of keyword search technologies for their videos as well.

In July of 2008 Google announced they improved their handling of Flash files in search results; they say they now have a better ability to index textual content in SWF files of all kinds, including buttons, gadgets and so on. Improved techniques also include simple JavaScript as well.

Google teamed up with Adobe to develop an algorithm that explores Flash files, in just the same way that a person would, by clicking buttons, entering input, and so on. Their algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed.

In addition to finding text, Google says they are also able to find URLs to feed them to their crawling pipeline. Apparently, all with a little help from Flash-maker, Adobe.
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Monday, June 15, 2009

Low-Cost Marketing Tactics To Attract More Clients

I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don’t get me wrong, it’s important for businesses to keep an eye on their bottom line. But the “We’re just going to take a break for a while” or “Let’s lay low until people are spending again” is a direct route to going out of business – fast.

Here’s an interesting tidbit: companies that didn’t abandon their marketing strategies during the Great Depression moved their way up to #1 in their industries while their competition faltered. Once World War II began and the economy began to stabilize again, those companies remained in the #1 slot and many are still leaders today. Both Kellogg and Procter & Gamble believed that marketing - communicating with and engaging their customers – was a top priority, especially in a down economy. In fact, Procter & Gamble decided to sponsor the first radio soap opera, a radical move on their part at the time, to help keep their brand name out there.

In times like these, a business’ success – or failure – depends upon staying in front of your target market and appearing to be a leader in your field. You have before you a tremendous opportunity to survive and thrive through smart marketing tactics. Now is not the time to be a wallflower. By showing strength and being visible when others are focused on doom and gloom, you will continue to attract clients and instill faith in your followers. Take this opportunity to stand out and build trust and confidence in you and your brand.

Here are seven ways you can stay visible and attract more clients using smart marketing tactics without breaking the bank:

1. Use your email signature to offer something of value – Create something that you will give away for free – an e-book, CD, white paper, checklist etc. – anything that would be helpful to your potential clients. At the end of your email signature, direct people to your website where they can sign up for your offering at no charge. You can also use this space to advertise a special promotion or even a tip of the week.

2. Don’t forget the prime real estate on the back of your business card – You can ask questions that tap into the immediate needs of your potential clients. For example, on the back of my business card I ask, “Would you like to build a powerful personal brand that attracts more clients?” and “Do you want to build more buzz for your products and services?” You can also direct potential clients to your free offering (often referred to as your “pink spoon”) on your website or to your blog for more information.

3. Use social media platforms to connect with others – This is not the medium to hard-sell your product or services to others. You can use platforms such as Twitter and Facebook to update others, share resources, offer information of value and educate your friends and followers about your industry. Social media is about engaging and connecting, not selling. Build your following and become someone that others want to hear from. Create a Facebook fan page for your company and let others connect and network through you. Some of the strongest brands initiate the conversation, they don’t dominate it.

4. Create a robust online media room – Make sure that you have a media page on your website where the press can easily access information about you and your company. Just a few of the things you can include are a bio, headshot, lifestyle images, FAQ’s, audio, video, signature talks and past press coverage. Consider using a service such as or to put a press release on the web each month to attract media and consumer attention. Make friends with the media. Pick five outlets you would like to be covered in and research contacts. Once you have the right contacts, start pitching (see my article on how to pitch the media on our blog at Nothing creates instant credibility faster than a great article in a media outlet.

5. Invite five clients to lunch – Take each client to lunch or coffee individually and ask them the following three questions – in order:

What is it that you like about doing business with me?

How can I improve upon my service to you?

You are one of my ideal clients. My goal this year is to work with more people exactly like you. Do you know of any people like you that you could make an introduction for me?

6. Stay positive – Now is not the time to crawl under a rock and commiserate with the other naysayers. Be confident, be visible and be a beacon of light wherever you go. If you are at a cocktail party and the conversation takes a nosedive due south, have a handful of positive stories up your sleeve to veer the topic in a different direction. If that doesn’t work, ask her where she got her fabulous earrings. If all else fails, move on. Life is way too short to hang out with the doom n’gloomers.

7. BE your Brand – Your personal brand is the sum of your actions, communications, offerings and interactions. You must create an image of value and deliver on that unique value. What is it that makes you different, special and valuable to your clients? Focus on your unique attributes in everything you do – your strengths, skills, values, and passions. You are your own 24/7 billboard – a walking, talking, living ad campaign. Every day, in everything you do, you tell the world about your brand. Brand yourself successfully and you will develop strong, enduring relationships with your clients.
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The Best Way to Earn Extra Money From Home

The internet has allowed many to earn extra money from the comfort of their own home. And with the internet developing at a lighting fast speed, money making opportunities
are sprouting out everywhere. There are so many different ways to earn extra money online that you might even be confused by where you should start.

Amongst all the different ways to make or earn extra money from home, one of the best ways to start is affiliate marketing. Affiliate marketing is about marketing someone else's product or service and when a sale is successfully made through your marketing effort, you get paid a commission.

This great way to earn extra money from home has allowed many people to earn more than a comfortable living and a good handful of them wealthy. And besides that, here are a few more reasons why affiliate marketing is one of the best ways to earn extra money from home.

Quick Way To Start Earning Money Online

Affiliate marketing is probably one of the quickest and easiest ways to start earning good money online. All you need to start is a product to promote, get a website up and running and start marketing
and making money.

The process of finding a product to setting up a website will not take more than a week even if you are not very tech savvy. For more information on how to start being an affiliate marketer, go check out my blog from the link below.

Low Start Up Cost

Affiliate marketing requires very little start up cost because most of the tools that you need to get started comes free. If you are low on cash flow or simply don't wish to spend too much to start a new source of income, this is a perfect choice for you.

Enormous Earning Potential

The earning potential of affiliate marketing can be huge. The sky is the limit when it comes to how much you can earn through affiliate marketing and it could exceed your wildest dream. If you stick to affiliate marketing long enough, you would not just be earning extra money online from home. You could possibly even replace your main source of income and ultimately be your own boss and running your own affiliate business.

To sum it up, affiliate marketing is one of the best ways to earn extra money from home. For best affiliate business, go check out my website from the link below.

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Sunday, June 14, 2009

Five Obstacles to Achieving Success in Online Business

A lot have been said and written about the obstacles to achieving all round success in Internet Business
but this article is to submit additional five obstacles to the ones that had already been proffered by other authors.

A. Get Rich Quickly Syndrome
The major obstacle is the mad rush to get rich quickly without recourse to patience. Whatever business you find yourself requires hard work, capital and patience. No matter the promises made by an Internet venture, one still need to come on board with capital and time you can invest. But most people believe that money is there already to be collected with ease.

This is wrong, online business is something that needs enough time and efforts to set in motion and once it starts nobody can stop it! Rome they say was not built in a day.

B. Inadequate Experience
Another obstacle is that most men and women do not have the requisite experience to successfully run a business. Experience they say is the best teacher. Your ability to use a computer/laptop and browse the internet do not necessarily make you an online marketing

Regardless of web experience you may have possessed before venturing into it, you still need to do a lot of research on the business and carry out extensive plan. Above all, you need to be mentored by an expert in to succeed in the business.

C. Inadequate Working Materials
No reasonable person goes to the farm without the needed working tools like cutlas, hoe, shovel etc to work when you get there. This is one of the obstacles to achieving success in internet business because a lot of people enter into the business without the necessary tools. A would be online business man or woman needs to equip himself or herself with a very good computer/laptop, internet connection and electricity supply.

In the case of developing countries like Nigeria where the supply of electricity is epileptic, you need a good electricity generating set as a back-up in case of power failure. So these working tools are very critical to achieving online business success.

D. Information Overload
The Internet is the cheapest source of information and because of this, people send different kind of information to your mail bordering on internet business. The volume of information sent is so much that you may become confused and frustrated even to the point of abandoning genuine ones that would have been of help to you.

The best way to get quality information that would be relevant to you is to search reputable and well tested forums relevant to your line of business instead of going through heaps of irrelevant information.

E. Prevalence of Fraudulent Internet People
The Internet is a breeding ground for Internet fraudsters of different sizes and shapes. These set of people have succeeded in duping a lot of people of their hard earned living thereby frustrating them out of internet business.

The best approach to solving this problem is to stop believing everything you are told in the internet. In fact, skepticism should be your watchword. Seek expert advise from mentors on internet issues and above all run away from people that promised to make you become multi-millionaire overnight. They are fraudulent people.

So, as stated on the opening paragraph, a lot had already been said and written about this topic and that this one is additional five obstacles to achieving success in internet business that have not been said or written before.

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